Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Video

20 Top YouTube & Video Marketing Stories of 2012

YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s…

By Greg Jarboe · 24 Dec 2012

SEO

Search Engine Reputation Management Services

Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on…

By Peter Van Der Graaf · 20 Dec 2012

PPC

Top 10 Countdown: Vital Online Marketing Tools

Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do…

By Marc Weisinger · 20 Dec 2012

PPC

7 Questions To Expect From Your New PPC Manager

So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re…

By Melissa Mackey · 18 Dec 2012

PPC

The 16 SEM Managers You’ll Meet During Your Career

During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting…

By Justin Freid · 14 Dec 2012

Video

Back to Basics: 7 Steps for YouTube Success

YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you’re seeking decent traffic…

By Rob Chant · 14 Dec 2012

Local

Google AdWords Geo-Targeting Settings: How to Stop Losing Money

The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting…

By John Lee · 13 Dec 2012

PPC

AdWords Christmas List: 6 New Features Google Should Add in 2013

What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…

By Carrie Hill · 11 Dec 2012

PPC

Google AdWords Bulk Edit Facility: 4 Key Use Cases

The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of…

By Alistair Dent · 11 Dec 2012

SEO

Google Forces Raven Tools to Kill Rank Tracking Tool

Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords…

By Jayson Demers · 10 Dec 2012