AdWords.
Google+ Launches Social Ad Called +Post to Appear Across Display Network
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and…
Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely…
Google AdWords Adds Click-to-Call Ads to Conversion Columns
Google AdWords advertisers who are using mobile "Click to Call" ads will now find them listed in the regular Conversion column. This…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to…
4 Google Changes and How Online Merchants Can Adapt
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick…
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR,…
Marketers Talk Hummingbird, ‘(Not Provided)’ & More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights…
The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search.…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully…
Stop Obsessing Over AdWords Quality Score
Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's…
Searcher Personas: A Case for User-Centric SEO
Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona…
How B2B Advertisers Can Use Q4 to Dominate Q1
Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1…
How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then…
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory…
All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to…
Search Revenues Hit $8.7 Billion in First Half of 2013
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive…
6 More PPC Tasks That Are Ideal for an Intern
Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to…
Organic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products…
Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream…
5 Ways to Unlock the Value of the AdWords Dimensions Tab
The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take…
New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that…
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