Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Google to Update Ad Quality Scoring

Google announced today that it will be updating its ad ranking algorithm for AdWords, and making that process a bit more transparent…

By Kevin Newcomb · 14 Feb 2007

Events

Google University Launches at SES London

London, England 8 February 2007 – Incisive Media today announced that Google will be providing its Google University sessions at Search Engine…

By Matt Mcgowan · 08 Feb 2007

Industry

Search Marketing Shows Strength in 2006

SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America…

By Kevin Newcomb · 08 Feb 2007

Local

Krillion Joins the Online Shopping Space

The local online shopping space is quickly crowding up. Given the vast majority of online product research that ends in offline purchases…

By Michael Boland · 05 Feb 2007

Industry

SEMPO: A Look Ahead

The search marketing industry group sees 2007 as a year of growth and stabilization.

By Kevin Newcomb · 25 Jan 2007

Industry

Search Headlines & Links: Jan. 24, 2007

A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW…

By Kevin Newcomb · 24 Jan 2007

Industry

The Search Engine Report – Number 121

Search Engine Watch Editor Elisabeth Osmeloski recaps important news in search during December 2006 & January 2007.

By Elisabeth Osmeloski · 16 Jan 2007

Video

What about Targeting Video Ads?

According to MediaWeek, “Analysts and agency executives envision a new ad system that would use sophisticated targeting techniques to create ad messages…

By rumo · 05 Jan 2007

Industry

Search Forums Roundup: Jan. 5, 2006

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the Web:…

By Kevin Newcomb · 05 Jan 2007

Industry

Top news searches differ from top web searches

When is a search term not a search term? That’s a question worth asking after looking at a year’s worth of search…

By Greg Jarboe · 19 Dec 2006