Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Sourcing Voice-Over Talent for Google Audio Ads

Google Audio Ads is an extension of the AdWords platform that promises advertisers easy access to the huge market reached by radio.…

By Amanda Watlington · 13 Dec 2006

Industry

Highlights from the SEW Blog: Dec. 11, 2006

Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.

By Chris Sherman · 11 Dec 2006

PPC

Search Arbitrage Gets Forbes Attention

Forbes did an article on search arbitrage Friday featuring interviews of Jeremy Shoemaker and Michael Gray. Shoemaker said he had made $2…

By Frank Watson · 10 Dec 2006

PPC

Botnets and Click Fraud and Terrorists, Oh My!

Webmaster Radio’s Jim Hedger is causing quite a stir with his exposé on botnets, click fraud, and terrorists profiting from Google’s AdWords…

By Kevin Newcomb · 07 Dec 2006

Industry

Highlights from the SEW Blog: Nov. 20, 2006

Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.

By Chris Sherman · 20 Nov 2006

Industry

Search Headlines & Links: Nov. 16 & 17, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…

By Barry Schwartz · 17 Nov 2006

Industry

New AdWords Algorithm Kicks In; Google Advertisers Upset

Earlier this week, we reported that Google will be launching a new landing page quality score algorithm for AdWords ranking and pricing.…

By Barry Schwartz · 10 Nov 2006

Industry

Use Of AdWords In US Senate Campaigns

The Rimm-Kaufman Group conducted a small study on how the US Senate candidates and campaigns used Google AdWords this weekend to “swing…

By Barry Schwartz · 07 Nov 2006

Industry

AdWords Landing Page Quality Score Coming To AdSense Network

Last night the Inside AdWords blog announced two main things. The first is that Google will be “improving the algorithm for evaluating…

By Barry Schwartz · 07 Nov 2006

Industry

Highlights from the SEW Blog: Nov. 6, 2006

Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.

By Chris Sherman · 06 Nov 2006