Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Google’s New Behavioral Targeting For AdWords Reviewed

UPDATE: Seems Google does not want to be associated with the term behavioral targeting. Google’s VP of product management and advertising and…

By Frank Watson · 02 Aug 2007

Industry

Implementing your Search Strategy for the Latino Market, Part 2

In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site,…

By Grant Crowell · 25 Jul 2007

Industry

Highlights from the SEW Blog: July 23, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 23 Jul 2007

Industry

Search Headlines & Links: July 19, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 19 Jul 2007

Industry

Google Expands Newspaper Ads

Google has opened up its Print Ads program to all AdWords customers, giving them the ability to purchase ads in approximately 225…

By Kevin Newcomb · 18 Jul 2007

Mobile

Google Planning Mobile Media Search Engine?

Google is planning to launch a mobile media search engine to help consumers find and buy ringtones, games and other mobile content,…

By Kevin Newcomb · 17 Jul 2007

Industry

Google to Offer Hosted Custom Site Search for Businesses

Google has launched a program offering small businesses hosted site search with its Google Custom Search Business Edition, an enhanced version of…

By Kevin Newcomb · 17 Jul 2007

Industry

Google AdWords Offers Impression Share Numbers

In their Friday blog, Google announced they have launched a new feature in the AdWords interface, Impression Share – the percentage of…

By Frank Watson · 09 Jul 2007

Industry

AdSense Rolls Out Referrals 2.0

Beyond the text and image ads AdSense offers – the release of Referrals 2.0 now incorporates products that you can sell on…

By Frank Watson · 28 Jun 2007

Industry

Latin American Search Market Poised for Growth

While the market in Central and South America is growing faster than the U.S., Asia, and most of Europe, it still faces…

By Kevin Newcomb · 27 Jun 2007