In their Friday blog, Google announced they have launched a new feature in the AdWords interface, Impression Share – the percentage of impressions your ads see. Thus giving very accurate numbers for total searches for all keywords or their expanded matches.
The feature is well detailed by the Googlers.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
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