Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
SEO

Google Announces AdWords Search Funnels at #SESny

Many online marketing analytics experts have been quick to accuse search engines of stealing all the glory, due to using a “last…

By Jonathan Allen · 23 Mar 2010

PPC

Boost PPC Performance With Google Conversion Optimizer

Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.

By Melissa Mackey · 18 Mar 2010

Industry

New Analysis Toolbar in AdWords Campaigns Tab

The new toolbar aids with viewing data. AdWords has been providing more and more data over the past few months, which lends…

By Nathania Johnson · 19 Feb 2010

Industry

Mobile PPCall Simplified: A Conversation with Google

Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the…

By Michael Boland · 19 Feb 2010

PPC

5 Reasons You Should Get Your AdWords Professional Certification

Don't be left behind. Here are five good reasons why you should get certified.

By Melissa Mackey · 18 Feb 2010

Industry

Leftovers: 9 Google Updates Including, Yes, Already a Buzz Update

So many Google updates. So little time. It was another overachieving week for Google. In addition to launching their own quasi-social network…

By Nathania Johnson · 12 Feb 2010

Industry

PPC Consulting: Avoiding the Client Bad Beat Stories

A cautionary tale of how consultants should structure pay for paid advertising spends.

By Frank Watson · 12 Feb 2010

PPC

Do you think Adwords content ads need an update?

Marketers have started a petition on Facebook requesting Google AdWords to accept AS3 flash banners. This week i was contacted by a…

By Jonathan Allen · 11 Feb 2010

Industry

AdWords Updates Pharmacy Policy for U.S. and Canada

New restrictions go into place at the end of the month. Selling prescription drugs online is big business. And where there’s lots…

By Nathania Johnson · 10 Feb 2010

Industry

AdWords Offers Free Online Training

Google AdWords has launched a new site where you can get training on their paid search platform. For FREE. There are “on…

By Nathania Johnson · 08 Feb 2010