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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,912 articles
Latest in PPC

Google search ads get a new Visit site link

Google is testing a ‘Visit site’ link in place of the ‘Read more’ link on sponsored results, though both send users to the same page.

By Sachin Patel · 02 Nov 2026

PPC

Google expands AI Mode ads to 10 new countries

Google is expanding AI Mode ads to 10 additional countries, including India, Canada and Australia, while launching multiturn ads in the US.…

By Sachin Patel · 29 Oct 2026

PPC

Google Tag Manager adds verbose logging to Preview mode

Google Tag Manager’s Preview mode now has an ‘Enable verbose logging’ option that shows Google tag logs in Tag Assistant’s Console tab,…

By Sachin Patel · 29 Oct 2026

PPC

Google publishes a help doc on AI review summaries in search ads

Google’s new help doc says AI review summaries in search ads are positive only, meaning a business with poor reviews could still…

By Sachin Patel · 29 Oct 2026

PPC

ChatGPT visual ads now spotted in chats

OpenAI’s new visual ad format for ChatGPT is now showing in chats, with multiple images, bold text, a ‘Learn more’ button, and…

By Sachin Patel · 29 Oct 2026

PPC

Microsoft tests a way to tell its AI what your ads should never say

The open pilot gives advertisers up to 40 instructions for generated copy. You still need to review it.

By Martin Ashmere · 29 Oct 2026

PPC

Google Ads sponsored results show new Apple Messages option

Google Ads appears to be testing an Apple Messages option within sponsored search results. The feature may be related to the platform’s…

By Sachin Patel · 28 Oct 2026

PPC

Google tests Sponsored and All products headings in AI Mode

Google AI Mode is testing separate ‘Sponsored’ and ‘All products’ headings above paid and organic products mixed inline, a clearer split than…

By Sachin Patel · 28 Oct 2026

PPC

Microsoft lets your AI assistant trace changes to your ad budget

Read-only tools bring campaign edits and creative performance into connected AI assistants.

By Martin Ashmere · 28 Oct 2026

PPC

Pinterest lets you buy ads through Google, Amazon and Yahoo

Selected display and video ads can join existing media buys in the Americas and Asia Pacific.

By Martin Ashmere · 28 Oct 2026

PPC

Bing tests menu links in search snippets

Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated…

By Sachin Patel · 27 Oct 2026