PPC.
Microsoft Ads can track more of the sales your browser tag misses
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
Google Tag Manager adds verbose logging to Preview mode
Google Tag Manager’s Preview mode now has an ‘Enable verbose logging’ option that shows Google tag logs in Tag Assistant’s Console tab,…
Google publishes a help doc on AI review summaries in search ads
Google’s new help doc says AI review summaries in search ads are positive only, meaning a business with poor reviews could still…
ChatGPT visual ads now spotted in chats
OpenAI’s new visual ad format for ChatGPT is now showing in chats, with multiple images, bold text, a ‘Learn more’ button, and…
Microsoft tests a way to tell its AI what your ads should never say
The open pilot gives advertisers up to 40 instructions for generated copy. You still need to review it.
Google Ads sponsored results show new Apple Messages option
Google Ads appears to be testing an Apple Messages option within sponsored search results. The feature may be related to the platform’s…
Google tests Sponsored and All products headings in AI Mode
Google AI Mode is testing separate ‘Sponsored’ and ‘All products’ headings above paid and organic products mixed inline, a clearer split than…
Microsoft lets your AI assistant trace changes to your ad budget
Read-only tools bring campaign edits and creative performance into connected AI assistants.
Pinterest lets you buy ads through Google, Amazon and Yahoo
Selected display and video ads can join existing media buys in the Americas and Asia Pacific.
Bing tests menu links in search snippets
Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated…
Google Ads rolls out an AI translation tool for campaigns
Google Ads has started rolling out an AI translation tool that can translate ad text, keywords, image text, and landing pages directly…