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How to Effectively Measure Display/Search Results Using Lookalike Geographies
Here's how to measure the impact of search on display and vice versa using an experiment that analyzes the results of each campaign on…
XIII Settimana della Cultura Google Doodle
The 13th annual Settimana della Cultura (Culture Week) of Italy begins today, and is also marked with a special logo on Google Italy. The…
Search Week in Review for April 9, 2011
Here’s a recap of this week’s columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch.…
More Bounce to the Ounce: Avatar Body Physics Come to Second Life
Linden Lab has released a new viewer feature, allowing for greater realism in avatars by adding bounce and jiggle to body parts. Aside from…
Search News & Headlines Around the Web – April 8, 2011
Here’s a roundup of today’s other search news and headlines from around the web, sorted by category. Search Industry News Overstock.com says Google penalty…
YouTube Goes Live! Live streaming starts 7pm
Did you know that YouTube generates over 2 billion views per day? That means that the video sharing site, that started life as a…
Google Cleared to Buy ITA
Seems today’s Department of Justice proposed settlement has appeased all sides of the Google-ITA acquisition debate. The deal, 9 months in the making, will…
Goodbye, AdWords Position Preference… We Hardly Knew Ye
If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.
Making That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must…
The Exodus In Digital Age: Google Your Way
Digital company Aish.com has created a clever view of the exodus with Moses if done in the digital age. It is a comedic look…