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Yahoo, Google, AOL Vie for Premium Video Dominance
Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest…
Inside Google’s Debate Over Search Retargeting
Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google…
Was the Google Panda 2.5 Panic Warranted?
Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because…
Twitter Settles Lawsuit, Gets “Tweet” Trademark
Twitter and Twittad have settled out of court; the trademark for the word “Tweet” will transfer to Twitter, while TwittAd retains the right to…
Google Acquires Twitter Analytics Startup SocialGrapple
Details of the SocialGrapple deal were not disclosed but it appears to be a talent acquisition. It gives you visual insights, email reports, and…
Windows Phone 7.5 (Mango) Adds Bing, Social Integration
Microsoft's Windows Phone Mango update has been released. Users will find deep integration with social features and a mobile-tuned Bing search that lets you…
SES London – February 2012 – Speaking submissions now being accepted
The SES Program Team is now accepting speaking proposals for SES London. Please remember to fill the speaker submission form out completely, including a…
Google+ Adds Advanced Notification Controls
Google+ now gives you more control over your notifications when someone shares content with you, you're notified about a post, you're mentioned, you're invited…
PPC Bid Optimization Without Conversion Tracking
Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform better. Optimizing…
The Community Manager’s Conflict Playbook
This playbook addresses various less-than-ideal scenarios and proposed solutions in a step-by-step outline. Arm yourself with these tactics to resolve issues ranging from a…