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Industry

How to Measure Cyber Monday

SEO strategies to increase traffic, keep your PPC costs down, and raise your quality score.

By Aaron Shear · 04 Dec 2007

SEO

How to Choose the Best Domains for Search Engine Visibility

What's in a name? Search engine visibility starts with buying the best domains.

By Mark Jackson · 04 Dec 2007

Industry

Top 10 stories from SES Chicago – Day 1

It’s only Day 1 at SES Chicago and there are already 40 stories coming out of the conference. If you want a comprehensive list,…

By Greg Jarboe · 04 Dec 2007

Industry

SEW Experts: Choosing the Best Domains for Search Engine Visibility

What’s in a name? Search engine visibility starts with buying the best domains. In today’s au Natural column, “How to Choose the Best Domains…

By Kevin Newcomb · 04 Dec 2007

Industry

SEW Experts: SEMs Get ‘No Respect’ No More

At Search Engine Strategies Chicago, keynote speaker Don Shultz told search marketers in no uncertain terms that they need to start thinking differently about…

By Kevin Newcomb · 04 Dec 2007

Industry

SEW Experts: Measuring Cyber Monday

Is it seasonality, or the effect of your SEO efforts? In today’s Big Biz column, “How to Measure Cyber Monday,” Aaron Shear shows you…

By Kevin Newcomb · 04 Dec 2007

Industry

Search Headlines & Links: December 3, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 03 Dec 2007

PPC

Microsoft Adds More Tools for Search Marketers

Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter.

By Kevin Newcomb · 03 Dec 2007

Industry

SES Wit and Wisdom: The Don of Marketing

Opening Keynote this afternoon: Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc. Some quick hits from a…

By Kevin Heisler · 03 Dec 2007

Industry

SEMPO Brings Search Engines Together for Education

SEMPO, the Search Engine Marketing Professional Organization, is bringing representatives from Google, Yahoo, and Microsoft to its annual meeting for a round-robin discussion of…

By Kevin Newcomb · 03 Dec 2007

SEO

Google Makes Paid Link Guidelines Crystal Clear

Google’s policy on paid links has long been the same: it does not approve of buying or selling links for the purpose of manipulating…

By Kevin Newcomb · 03 Dec 2007

Industry

Can Better Tools Make Up for Less Traffic for Microsoft?

The old saying goes that it’s not about quantity, but quality. Can that be true for search marketing as well? Microsoft is hoping that…

By Kevin Newcomb · 03 Dec 2007

Industry

Online Information Show this Week in London

While many search marketers in the U.S. are headed to Search Engine Strategies Chicago or Webmasterworld Pubcon in Las Vegas this week, our UK…

By Kevin Newcomb · 03 Dec 2007

PPC

SEM Mentors: The Apprentice

Search Engine Watch readers respond to search marketing staffing crisis. SEM apprentice turns mentor.

By Matt Spiegel · 03 Dec 2007

PPC

How Google, Yahoo Content Ad Matching Really Works

Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.

By David Szetela · 03 Dec 2007

Industry

SEW Experts: How Google, Yahoo Content Ad Matching Really Works

If you think you know how Google and Yahoo perform content ad matching, you may be surprised. In today’s Content Advertising column, “How Google,…

By Kevin Newcomb · 03 Dec 2007

Industry

SEW Experts: SEM Mentors: The Apprentice

In a previous column, it was suggested that the search marketing industry needs to take responsibility in solving the search marketing staffing crisis. In…

By Kevin Newcomb · 03 Dec 2007

Industry

SES: 4 Best SEO panels picked by SEW Expert Jackson

Seaqrch Engine Watch Expert Mark Jackson, a bold recommendation on top 4 Must-See SEO panels at Search Engine Strategies Chicago, citing Google, Grehan, Bailey…

By Kevin Heisler · 02 Dec 2007

Industry

SES Chicago is attracting a crowd of bloggers and journalists

In the past couple of days, a small army of bloggers and journalists have indicated that they’re heading for SES Chicago. The Search Engine…

By Greg Jarboe · 01 Dec 2007

Industry

Jason Calcanis: “…I’m One of the Best SEOs.”

ILM 07, packed house, on stage Jason says, quote, he’s one of the best SEOs.” No joke. Mentions Bruce Clay as another. Congrats, Bruce.…

By Kevin Heisler · 01 Dec 2007