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How to Measure Cyber Monday
SEO strategies to increase traffic, keep your PPC costs down, and raise your quality score.
How to Choose the Best Domains for Search Engine Visibility
What's in a name? Search engine visibility starts with buying the best domains.
Top 10 stories from SES Chicago – Day 1
It’s only Day 1 at SES Chicago and there are already 40 stories coming out of the conference. If you want a comprehensive list,…
SEW Experts: Choosing the Best Domains for Search Engine Visibility
What’s in a name? Search engine visibility starts with buying the best domains. In today’s au Natural column, “How to Choose the Best Domains…
SEW Experts: SEMs Get ‘No Respect’ No More
At Search Engine Strategies Chicago, keynote speaker Don Shultz told search marketers in no uncertain terms that they need to start thinking differently about…
SEW Experts: Measuring Cyber Monday
Is it seasonality, or the effect of your SEO efforts? In today’s Big Biz column, “How to Measure Cyber Monday,” Aaron Shear shows you…
Search Headlines & Links: December 3, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Microsoft Adds More Tools for Search Marketers
Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter.
SES Wit and Wisdom: The Don of Marketing
Opening Keynote this afternoon: Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc. Some quick hits from a…
SEMPO Brings Search Engines Together for Education
SEMPO, the Search Engine Marketing Professional Organization, is bringing representatives from Google, Yahoo, and Microsoft to its annual meeting for a round-robin discussion of…
Google Makes Paid Link Guidelines Crystal Clear
Google’s policy on paid links has long been the same: it does not approve of buying or selling links for the purpose of manipulating…
Can Better Tools Make Up for Less Traffic for Microsoft?
The old saying goes that it’s not about quantity, but quality. Can that be true for search marketing as well? Microsoft is hoping that…
Online Information Show this Week in London
While many search marketers in the U.S. are headed to Search Engine Strategies Chicago or Webmasterworld Pubcon in Las Vegas this week, our UK…
SEM Mentors: The Apprentice
Search Engine Watch readers respond to search marketing staffing crisis. SEM apprentice turns mentor.
How Google, Yahoo Content Ad Matching Really Works
Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.
SEW Experts: How Google, Yahoo Content Ad Matching Really Works
If you think you know how Google and Yahoo perform content ad matching, you may be surprised. In today’s Content Advertising column, “How Google,…
SEW Experts: SEM Mentors: The Apprentice
In a previous column, it was suggested that the search marketing industry needs to take responsibility in solving the search marketing staffing crisis. In…
SES: 4 Best SEO panels picked by SEW Expert Jackson
Seaqrch Engine Watch Expert Mark Jackson, a bold recommendation on top 4 Must-See SEO panels at Search Engine Strategies Chicago, citing Google, Grehan, Bailey…
SES Chicago is attracting a crowd of bloggers and journalists
In the past couple of days, a small army of bloggers and journalists have indicated that they’re heading for SES Chicago. The Search Engine…
Jason Calcanis: “…I’m One of the Best SEOs.”
ILM 07, packed house, on stage Jason says, quote, he’s one of the best SEOs.” No joke. Mentions Bruce Clay as another. Congrats, Bruce.…