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Search Headlines & Links: November 30, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Facebook Alters Beacon program
Facebook has faced objections from users and privacy groups since it launched the Beacon program earlier this month. The controversial program notifies a user’s…
Strategic Link Building
A reader sent an email with a great question about the Widget Case Study that I published in my By The Numbers column. The…
Google experimenting with Digg-like features
First, Jessamyn West spotted a Google experiment and posted a screen shot on Flickr entitled, “Google becoming Digg?” Then, Haochi Chen of Googlified posted…
Local Search: Competing All Over the Map – Part 2
Will Google Maps, Microsoft Live Maps, Yahoo Maps and MapQuest flatline when 3-D EveryScape goes wide?
Search Engine Forums Spotlight: November 30, 2007
Found in the search marketing forums: Major Site Exclusion Failure; Reciprocal Links Are (Still) Not Dead; Tips or Tools for Viewing Location-Specific Ads; and…
SEW Experts: Local Search: Competing All Over the Map – Part 2
While Google, Yahoo, and Microsoft battle for online mapping domination, another competitor is fortifying its position quietly off to the side. In today’s Vertical…
Search Headlines & Links: November 29, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Citysearch Looks to MerchantCircle to Complete Picture
The local merchant social network brings some complementary elements to Citysearch's offering.
YellowPages.com Explains Ingenio Acquisition
Yellowpage.com CEO Charles Stubbs made a surprise appearance at ILM:07/ SES Local today to talk about AT&T’s acquisition of call tracking provider Ingenio. The…
Citysearch Partners with MerchantCircle
Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with MerchantCircle, a social…
Yahoo Europe Gets New Hire, Facing Possible Closing
Though Yahoo Europe has been given until the end of the first quarter next year to improve their numbers or face closing, their new…
Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported the changes…
Yahoo to Distribute Contextual Ads on PDFs
Advertisers on Yahoo’s Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with…
Google Using Doodles To Viral and Brand Market
Guess Google just wanted to push their brand in the Australian market, but their promotion to hold a competition for the Google Doodle that…
News Sites Look For More Control Over Search Listings
A number of the leading online news publishers are looking to organize greater control over how and what news of theirs gets listed in…
Are Your Eyes Open to the Changed Advertising Ecosystem?
Books are food for the mind. Some merit gobbling down quickly; others are to be read more slowly, nibbled at and savored. Kevin Lee’s…
Organic Results Showing Many Malware Sites, Google Expunges Thousands
Seems companies using malware are starting to get good placement in the organic SERPs (search engine result pages), according to numerous reports this week.…
5 Best Reasons to Build Links In-House
Seeking to outsource SEO link development? Top 5 reasons you need to rethink link building strategy.
Brand Strategies for Search Marketing – Part 2
PPC strategies for branded keyword portfolio management. Shaq Attack-tics.