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SEW Experts: 5 Best Reasons to Build Links In-House
It’s tempting to outsource link development, but that may not be the best move for your site. In today’s Link Love column, “5 Best…
SEW Experts: Brand Strategies for Search Marketing – Part 2
In Part 1 of this series, we showed you how to convince your executives to buy your own brand terms, even when you already…
Top Web Properties in Japan for October, 2007
Yahoo is identified as the most used Web property in Japan while news and sports sites gain traffic by users looking for coverage of…
Search Headlines & Links: November 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Everything’s Jake at Kelsey Group ILM:07
The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor…
Strumpette testifies in social media press release trial
Yesterday, during the prosecution’s opening remarks, I asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense said,…
What are exhibitors exhibiting at SES Chicago?
A significant number of people will attend SES Chicago next week with an expo only pass (which is free if you get one in…
SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent…
SEO Is Not a One-Time Event
Too often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when they asked…
Defense of the social media press release
Yesterday afternoon, the prosecution asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense made its case on…
YPA Adds Mobile to Local Search Guide
At The Kelsey Group’s Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section…
Google Maps Add Collaboration Features, Terrain Maps
Google Maps has gained some more features from Google Earth this week, including the ability for a group to collaborate on map updates, and…
SEO for Widgets: CLIQ Case Study
An exclusive preview of a new SEO case study for widgets. CLIQ here.
Understanding the Global Search Marketplace – Part 2
Search Engine: Land of Opportunity? comScore world tour rocks U.S. search engines' world.
SEW Experts: SEO for Widgets: CLIQ Case Study
The search marketing world continues to expand in all sorts of ways. In an SEO strategy, widgets can be extremely effective gaining exposure for…
SEW Experts: Understanding the Global Search Marketplace – Part 2
Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to…
Take Advantage of the Offline Rush
As an online advertiser, you can actually take advantage of the Offline Rush — and maybe stretch your holiday ad budget as well. Especially…
Is the Social Media Press Release a Meatball Sundae?
The idea of a social media release is on trial, and it looks like the jury is ready to convict.
Search Headlines & Links: November 27, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Social Media + Press Release = Meatball Sundae?
According to Seth Godin, a meatball sundae is the unfortunate result of mixing two good ideas. In this case, the meatballs are the press…