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IBM enhances free enterprise search software
Earlier today, IBM unveiled a new release of the free IBM OmniFind Yahoo! Edition enterprise search software. OmniFind Yahoo! Edition 8.4.2 enables users to…
Matt Cutts Videos on Search Snippets
Matt Cutts did a video about search snippets during his recent visit to the Google Kirkland office. In it Matt takes a detailed look…
SEO and Usability: Use ’em or Lose ’em
SEO strategy combined with Web site usability. If not, users losers?
SEW Experts: SEO for New Web Site Launch
The first step in any SEO initiative for new sites is to set realistic expectations and goals. In today’s au Natural column, “SEO for…
SEW Experts: SEO and Usability: Use ’em or Lose ’em
Making sure your small business Web site is user- and search engine-friendly is a challenge. In today’s Little Biz column, “SEO and Usability: Use…
Search Headlines & Links: November 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Highlights from the SEW Blog: November 19-21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Seth Godin Interview – What’s a Meatball Sundae?
In my latest interview, I sat down again with Seth Godin to talk about his upcoming keynote speech at SES Chicago on Tuesday December…
The Five Commandments of Content Advertising
What do you get when you mix content ads with Britney Spears? This week in Content Advertising.
Knowledge Gap: CEOs, CMOs, VPs and SEM
SEM: "It can't be that difficult." CEO knows a little SEM? A dangerous thing.
SEW Experts: The 5 Commandments of Content Advertising
Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines‘ explanations imply. Before you get into content…
SEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM
When your CEO, CMO, or other decision-maker knows a little bit about SEM, you’ve got trouble. While knowledge sharing is a good thing, there’s…
Search Headlines & Links: November 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Lyris Intros BidHero Campaign Management Tool
The PPC management tool is part of Lyris HQ, an integrated online marketing management platform.
BidHero Brings Analytics to PPC Bid Management
Bid management for PPC campaigns has become more complicated with the introduction of “quality scores” by the major ad platforms, including Google, Yahoo and…
Gift Giving That Really Helps
If you have not chosen all your holiday gifts for your family and have children who you need to get something for then the…
Privacy Group Takes on Facebook
The latest advertiser to use Facebook’s new Social Ads platform may not have been the kind of marketer the company was hoping for. Privacy…
How to Integrate PPC and Display Advertising
Integrate paid search (PPC) campaigns with display advertising. In two easy cycles.
SEW Experts: How to Integrate PPC and Display Advertising
Pay-per-click (PPC) or display advertising? You don’t always have to choose one or the other. In today’s By the Numbers column, “How to Integrate…