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Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has on the…
My Favorite SEO Research Tool: PPC Data
PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns…
Yahoo’s Shashi Seth on the Future of Search, Mobile & Structured Data
Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: “Answers, not…
Google Chrome Set to Pass Firefox, Despite Microsoft Deletions
StatCounter has been tracking Chrome's immense growth and predicts Chrome will reach second place, above Firefox, in December of this year. Meanwhile, Chrome faces…
Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports
The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the services, adding…
Google One of Top 5 Global Brands, Most Attractive Employer
Google took fourth place in the Best Global Brands report for the second year, with six other tech companies in the top 10. It’s…
Google Maps Adds Helicopter View, Streamlines Design
Users who request driving directions on Google Maps will now be able to get a fly-through of their route with a new Helicopter view.…
Google + Beer Brewing = Google Beer Goggles?
A limited edition beer called URKontinent is being produced by Dogfish Head brewery with the assistance of some Googlers. While several Googlers helped suggest…
Facebook’s Cookiegate: Controversial Tracking Cookie is Back
Remember the tracking cookie Facebook exposed by Australian hacker Nic Cubrilovic last week - the one Facebook disabled? Well, it’s back and it’s doing…