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Events

SES London, Search Training SF, SES NY

With a successful SES Paris Forum (pictures) behind us, the SES team is focusing its energy’s on a busy February and March: SES London,…

By Matt Mcgowan · 21 Jan 2008

Industry

SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its performance management technologies. Covario’s platform enables…

By Kevin Heisler · 21 Jan 2008

Industry

Update: 1,500 to 2,500 Yahoo Layoffs Confirmed in Writing?

Yahoo may have taken a Sanford C. Bernstein analyst recommendation to heart — or heartless — depending on whether you’re an activist investor or…

By Kevin Heisler · 20 Jan 2008

Industry

Blackle Is the New Google, Plus Greener Gadgets

Blackle is the new Green Google. Last year ecoIron blog reported Google would save mega megawatts by converting its famous whitespace to a black…

By Kevin Heisler · 20 Jan 2008

Industry

Yahoo Outsource Search to Google! Today WSJ

Pressure on Yahoo to outsource search to Google or MSN continues to mount. Breaking Views in today’s WSJ slams Jerry Yang’s strategy to remake…

By Kevin Heisler · 19 Jan 2008

Industry

Search Headlines & Links: January 18, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 18 Jan 2008

Industry

Search Marketing “Resolutions” for 2008, Part 2

We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.

By Kevin Newcomb · 18 Jan 2008

Industry

$100,000 First Prize: Universal Search Engine Survivor Singapore

Universal Search will reach an inflection point when video and audio files are fully searchable. The best and brightest minds in the search industry…

By Kevin Heisler · 18 Jan 2008

Industry

Google Generation A Myth: Here’s Why

When people are looking for reliable information, they don’t trust and use search engines quite as much as you think. According to USC’s Center…

By rumo · 18 Jan 2008

Industry

Yahoo Search Spotlight Awards Live in New York

Do you want to hear search engine strategies from four of the best search marketing campaigns from 2007? Yahoo hosts the 3rd Annual Yahoo!…

By Kevin Heisler · 18 Jan 2008

Analytics

RSS Feed Subscription Bonanza Was Fool’s Gold…Bummer!

Imagine the unbridled joy last night as RSS publishers went to bed absolutely giddy over massive boosts in RSS subscriptions to their website or…

By Marty Weintraub · 18 Jan 2008

PPC

Microsoft Expands its PPC adCenter Content Network

Launched with little fanfare late last year, Microsoft’s adCenter Content Network initially only included Microsoft web properties. Now there are signs they’re opening up…

By David Szetela · 18 Jan 2008

Industry

Kickin’ Off the SEM Crossfire with Frank the Tank

SEW Forums Editor and fellow Expert columnist Frank Watson is one of the people I most respect in this business, both for his technical…

By Chris Boggs · 18 Jan 2008

Industry

Reciprocal Linking: Reports of Demise Greatly Exaggerated

Reciprocal linking: Exchange links at your own peril?

By Chris Boggs · 18 Jan 2008

Local

Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers

Online consumer-generated reviews drive local search. How to handle negative reviews and more.

By Gregg Stewart · 18 Jan 2008

Industry

Top 5 Search Engine Marketing Trends 2008

Understand top SEO and SEM trends and search engines are gold mines. If not, welcome to the search engine salt mines.

By William Flaiz · 18 Jan 2008

Analytics

CMS Watch says Google Analytics and Omniture are “over-hyped”

Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped.” This is a distant echo of the classic complaint by the…

By Greg Jarboe · 18 Jan 2008

Industry

SEW Experts: Top 5 Search Engine Marketing Trends 2008

With 2008 in full swing, the game is already starting to change for the SEO (define) community. In today’s Outsourced column, “Top 5 Search…

By Kevin Newcomb · 18 Jan 2008

Industry

SEW Experts: Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers

The importance of reviews and ratings – positive and negative – can’t be overstated in local search. In terms of consumer motivation, it’s all…

By Kevin Newcomb · 18 Jan 2008

Industry

Search Marketing “Resolutions” for 2008

We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.

By Kevin Newcomb · 17 Jan 2008