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Social

5 Cool Twitter Marketing Stories

Check out these five original and inspirational social media marketing stories, as featured on the new Twitter Stories site. Learn how users created buzz,…

By Miranda Miller · 03 Nov 2011

Industry

Firefox Partners With Bing as Google Search Deal Nears End

Firefox with Bing is simply Firefox with Bing set as the default home page and search engine. The timing is rather interesting, considering Mozilla's…

By Thom Craver · 03 Nov 2011

SEO

Panda DNA: Algorithm Tests on the Google Panda Update

Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What…

By Peter Van Der Graaf · 03 Nov 2011

PPC

Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test and rotate…

By Noran El Shinnawy · 03 Nov 2011

PPC

Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase…

By Marc Poirier · 03 Nov 2011

Industry

Sina Weibo Rolls Out Real-Time Search Engine

Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events,…

By Adaline Lau · 03 Nov 2011

Industry

Google Fixes ‘Romney Can’t Win’ Search Suggestion; Santorum Not So Lucky

While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket, two candidates…

By Rob D Young · 02 Nov 2011

PPC

Google AdWords Opens Premier SMB Partner Program

In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to…

By Rob D Young · 02 Nov 2011

Local

Google Maps API to Charge for High-Volume Usage

Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor volume be…

By Rob D Young · 02 Nov 2011

PPC

Google Refreshes AdWords Location Targeting

The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and obtain more…

By John Rampton · 02 Nov 2011