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Mobile Local Search: A Perfect Storm
Mobile Local search has arrived. Search will never be the same again.
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Win the Right Search Marketing Clients – Part 2
How to build your search marketing business by winning large clients and targeting medium-sized prospects.
SEW Experts: Mobile Local Search: A Perfect Storm
Last week’s Consumer Electronics Show (CES) showcased the first few devices that run Google’s much anticipated Android operating system. In today’s Vertical Challenge column,…
SEW Experts: PPC 101 Writing Successful Creatives
Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words. In today’s…
SEW Experts: Win the Right Search Marketing Clients – Part 2
For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business. In today’s Business of…
Search Marketing Predictions for 2008, Part 2
We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Headlines & Links: January 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Takes Gold and Silver in Japan: NTT DoCoMo and KDDI
Soon 80 percent of the mobile phones in Japan will feature the Google search engine. That doesn’t necessarily mean Google will have an 80…
What search engine marketers should know about event marketing
Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department. But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated marketing communication…
Ghoulish Gawker Post: Heath Ledger Tom Cruise Translation
My colleague, ClickZ Executive Editor, AnnaMaria Virzi, tipped me off to a Gawker.com post online that’s only received a little more than a thousand…
Why Search Is Still Prehistoric
Search is evolving as universal search or blended search results crawl into the SERPs. New opportunities for SEOs and CMOs.
Google AdWords Beta Testing Demographic Bidding
Seems Google is taking advantage of some of the DoubleClick features already. Demographic bidding is now being beta tested, according to the latest entry…
SEW Experts: Why Search Is Still Prehistoric
Search is evolving as universal search or blended search results crawl into the SERPs, but it’s still primitive. In today’s Brand Equity column, “Why…
SEW Experts: Link Building Case Study for Luxury Hotels
Opportunities for creative link building solutions are plentiful. Just solve a user problem, like a concierge at a luxury hotel. In today’s Link Love…
Search Marketing Predictions for 2008
We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Headlines & Links: January 23, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search Engine Stocks Taking A Beating
Across the board, the search engines are being hit just as bad as every other stock on the international exchanges. Guess the ability to…
AdSense Adds Help in Hebrew
Just received this from the AdSense crew so no doubt it is in the official blog. “We’re all about numbers and international launches this…
Interview: Craig Newmark on Online Real Estate Part 2
Craig Newmark is famous for more than Craigslist. I first heard him speak at Brad Inman’s real estate conference in New York the year…