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Microsoft Launches New Ad Campaign for Live Search
In the spirit of its Ms. Dewey experiment, Microsoft has launched a new site, Left vs. Right, which pits opponents from two sides of…
Google Turns to Publicis to Increase its Madison Avenue Savvy
Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis. The two…
Baidu Sets Out to Conquer Japan
China’s most popular search engine Baidu has finally launched its long anticipated Japanese portal. Baidu Chairman and CEO, Robin Li expressed excitement upon entering…
There’s More to Keyword Strategy Than the Long Tail
Does your keyword strategy focus on the most competitive terms in your vertical? Or the Long Tail?
A Gloomy Searchonomic Forecast
Freakonomics reigns as Yahoo decides whether to throw in the search engine towel. Here's why it's all over if Yahoo does.
SEW Experts: There’s More to Keyword Strategy Than the Long Tail
Choosing which keywords you want to chase in your SEO strategy can be a challenging task. Go after terms that are too competitive, and…
SEW Experts: A Gloomy Searchonomic Forecast
A step back shouldn’t equate to repeating past mistakes. Much in the same way our weak dollar and inevitable recession can’t be remedied by…
Interview: Craig Newmark on Online Real Estate
How did Craig become craig of craigslist fame? At Pubcon, Craig Newmark told the audience how he and Craigslist became famous enough to get…
Highlights from the SEW Blog: January 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: January 22, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Two New Ways Google Teaches You to Market on Google
Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start Guide. This…
HTML Title Tag Defines Your SEO Strategy
Search engine optimization for small business starts with a title tag. Here's how to DIY in SEO.
SEO Millionaire: Who Wants to Be One?
Vertical search: Expedia vs. Orbitz vs. Travelocity. Google vs Wikipedia.
SEW Experts: SEO Millionaire: Who Wants to Be One?
What separates the winners from the search engine losers? That’s the one question you need to ask SEOs who give you the standard advice…
SEW Experts: HTML Title Tag Defines Your SEO Strategy
Search engine optimization for small business starts with a title tag. In today’s Little Biz column, “HTML Title Tag Defines Your SEO Strategy,” Carrie…
Yahoo Layoffs Downsized to Hundreds
Yahoo job cuts won’t be as severe as rumored this weekend. Kevin Delaney of The Wall Street Journal reports sources close to Yahoo put…
StumbleUpon Death Threats in eBay Social Network
Search marketers can enrage diehard members of social communities who want to keep marketers at bay. The result? Death threats, cyberterrorism, obscene language, cyberharassment,…
Ripoff Report Legal Problems: Dissection Of Culpability Online
Sarah Bird, a recent addition to the SEOMoz crew, has shown us that her legal education was not wasted. Her article today about the…
Say Goodbye To WebSideStory: Omniture Shareholders Approve Visual Sciences Purchase
Last week Omniture shareholders approved the acquisition of Visual Sciences and in essence started the burial process for WebSideStory. Remember WebsideStory bought Visual Sciences…
AT&T iPhone Google Deal Pits Apple Against Blackberry
Pitting Apple against Blackberry, AT&T will offer a corporate plan for iPhone users, Engadget reported today. The iPhone Google AT&T alliance made news at…