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Siri, What Can You Teach Search Marketers?
Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by frequently combing…
Google Places: How Eye Tracking Heats Up Conversions and Clicks
How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get…
LG to Debut Google TV in January
Shortly after Logitech's CEO called its Google TV deal a huge mistake, it's being reported that LG will debut a Google TV at the…
Facebook Nears Google Buzz-Like Privacy Settlement with FTC
Facebook has reached a settlement with the FTC that may be ratified in the next few weeks. The settlement comes in response to concerns…
October 2011 Search Engine Market Share: Bing Losing Power?
The latest comScore search engine rankings for October largely tell the same old story, with Google’s continued dominance. However, Bing-powered search continued trending down,…
Bing-Yahoo European Search Ad Integration Starts in 2012
Bing and Yahoo are now preparing to integrate their search ad functionality in several European countries, as the Search Alliance rolls on. Starting in…
Analyzing Organic Competitors: How to Dissect Your Marketplace
Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse engineering their…
Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But…
How Casual Connections Can Boost Your SEO, Social Strategies
Allowing people to develop a casual connection with your organization (or you) will make it much easier to build your own audience and establish…
Yahoo, Microsoft, AOL Confirm Display Ad Deal
Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure…