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Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within…
Google launches three new travel features in AI Mode
Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a blog post. Here are…
100+ Best Free SEO Tools in 2026: actually free options
Search Engine Watch published its first major free SEO tools roundup in 2013. We returned to the subject in 2016 with a list built…
How to use Bing Webmaster Tools Keyword Research feature
Bing has its own version of Search Console, which has recently been enriched with interesting features. We’ve reviewed the AI Performance report, which we…
5 best Google Ads conferences worth the investment in 2026 and 2027
It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem: general marketing…
Google AI Mode tests sign-in popup within content
Google AI Mode is testing a new popup that appears between content, prompting users to “Sign in to save your favorite SEO tools and…
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers…
Google asks what feature users want next in AI Mode
Google Robby Stein posted a simple question on X, asking users what they want in AI Mode. He wrote: “If you could get one…
Google new tracking URL is nearing full rollout
Google has been testing a new tracking URL format, google.com/goto, within its search results. This was first spotted by Brodie Clark on July 2,…
5 best DataForSEO alternatives we recommend in 2026
Let me say from the very beginning, after my tests – there is no clean, one-for-one replacement for DataForSEO. That is the first thing…
Bing Webmaster Tools AI Performance review: 7 things we love
I am a fan of Bing Webmaster Tools. I’ve said it multiple times, and I’ll say it again: I think they’ve come a long…
Google tests AI-generated descriptions for ads in AI Mode
Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today, we noticed…
Do AI-automated sites get filtered differently in Google spam update?
Users shared interesting observations on X about how Google’s August 2026 spam update may be treating AI-generated and automated content differently, depending on how…
Google search results are dropping PDF pages
Some users are seeing a drop in visibility and indexing for PDFs in Google Search. Savanna Gray spotted this and shared her observations on…
Google is bringing link carousels for developing topics to AI Mode
Google is bringing link carousels for developing topics to AI Mode, giving users more prominent access to relevant articles and webpages when searching for…
Bing tests renaming Copilot results to AI Overview
Bing is testing a rename of its Copilot results section in search results to “AI Overview.” This is the first time we’ve seen this…
The GEO conferences worth attending in 2026 and 2027
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use…
Google changes call lead charging policy for Local Services Ads
Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026. The major change is…
Google tests new loading animation for sponsored ads on mobile
Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show a loading…
Bing tests bold https in sponsored result URLs
Bing is testing bold URLs for sponsored results, though the entire URL isn’t bold just the “https” portion appears in bold. Previously, Bing tested…