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Google is turning local Knowledge Panels into AI Overviews
Google is testing AI Overviews inside local business panels, giving its AI a bigger role in describing what a business does.
GA4’s Singapore bot problem is back, and some of it now looks almost human
Publishers and site owners are reporting another wave of suspicious traffic from Singapore, with Google Analytics dashboards filling up with visitors who do not…
Bing tests showing favicons in Shopping ad results
Bing is testing favicons within Shopping ad results, following a similar change recently seen on Google — a small update that could help build…
Google AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a broader pattern of AI Mode product carousel changes…
Google tests another new loading animation for sponsored results
Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.
Google Free Listings now shows Visit site button in product grid
Google Free Listings is now showing a clickable 'Visit site' button alongside price and website name in the product grid, a change that could…
Wikipedia plans to test Google Preferred Sources as search traffic falls
Wikipedia wants to find out whether asking Google visitors to mark it as a Preferred Source can turn a search click into a repeat…
Reddit Answers is summarizing the Reddit out of… Reddit
A large-scale audit found Reddit's AI search favors already-visible comments and strips much of the first-person voice from the experiences it summarizes.
Meta One turns Instagram post links into a paid feature
Meta One puts links in Instagram posts, four at a time
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have…
Perplexity is betting on creators as AI search’s new distribution layer
Perplexity is putting multimillion-dollar budgets behind creator campaigns as brands increasingly look at creator content as a source of visibility in AI search.
Google Homepage tests new hover animation on + icon
Google's homepage is testing a subtle new hover animation on its '+' icon a small but notable tweak to the search experience.
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by Brodie Clark.
Bing tests hiding sitelink descriptions until hovered
Bing is testing hidden sitelink descriptions that only appear when a user hovers over the link, a shift from showing all descriptions by default.
Google tests Chrome desktop Search with AI Mode from the Windows taskbar
Google is testing a new Chrome desktop Search experience that brings AI Mode, Google Lens, and Windows taskbar access together.
Bing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific…
Anthropic merges Claude Cowork into Claude chat
Claude users will no longer need to choose between regular chat and Cowork for more complex tasks.
New Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should be careful…
Google lowers Search Profiles to 10,000 followers, giving more publishers a way into Discover
Google has reduced the eligibility requirement for Search Profiles by 90% since June, opening the feature to thousands of mid-sized publishers and creators that…