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43 Paid Search Signals You Need To Understand
Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's a review…
New Solar Investment Brings Google’s Clean Energy Portfolio to Nearly $1B
Google is investing $94 million in solar farms built by Recurrent Energy in the Sacramento, California region. This brings Google's total clean energy investments…
Google to Remain Default Search Engine On Firefox for 3 Years
Google has signed a new three-year agreement with Mozilla to keep its search engine as the default choice in Firefox. Financial terms were not…
Tide Turning Against Google in Android Patent Wars
Apple has won a major patent victory over HTC and Android. Meanwhile, UK telecommunications company BT has opened another patent case that targets a…
Acquisio Acquire ClickEquations; Partner with Channel Intelligence
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering…
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending…
Biggest Search Events of 2011 & Predictions for 2012
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among…
Googlebot for Smartphones & Some Useful Stats
Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to previous feature phone users-agents. The new crawler will optimize…
Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages
No one knows where Google+ will land on the social network success matrix, but one thing is for sure: Google will throw its weight…
Facebook Sponsored Stories Coming to the News Feed
Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January, allowing brands to reach…