Latest stories
27,223 articles, newest first.
SEW Experts: What Matters Most to Travel Search Marketers in 2008?
Now that we’re nearly through the first quarter, it’s time to check in on the accuracy of the many predictions for the future of…
SEW Experts: The SEO Copywriter: Wordsmithing the Web
Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative. In…
Social Media Pop Quiz: 3 Questions You’ll Never Get Right
If you’re following the PEW studies on Internet Life and Campaign ’08, then you know the Presidential election will be won or lost online…
SEO Barry Schwartz AKA RustyBrick Joins Search Engine Journal
While surfing the seamy underbelly of the Web we tracked down this scoop: former Search Engine Watch news editor Barry Schwartz AKA RustyBrick of…
The Evolution of Social Networks
Social networks have grown from small, local offline groups of people with common interests, to larger online groups spread across the world. Even the…
Search Headlines & Links: March 27, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Conversion Rates & The Value Of Outsourcing SEM/SEO
I recently got my hands on Marketing Sherpa’s newly released Landing Page Handbook. This detailed guide is packed full of industry information and practical…
Google Ad Clicks Up, Down and Flat in Feb., Depending on Who You Ask
According to today’s headlines, clicks on Google ads are dropping, flattening and experiencing a slowdown in growth – all at the same time! New…
Google Continues Paid Links Crusade
According to Dave Naylor, the punishments Google is handing down for paid links appear to be retroactive. On his blog, Naylor outlines the case…
Creating a Link Building System
Sometimes, it's important to get back to link-building basics. Here's a seven-step plan to get beyond linkbait and start getting ranked in the SERPs.
Read Any Good SEO Books Lately? Try These
The ever-evolving world of SEM is growing and expanding. It opens up new opportunities for authors to fill in the gaps with great books…
Google Launches YouTube Insight – Google Analytics Lite
Today Google video search engine YouTube launched a free Web analytics tool. Think Google Analytics Lite: it’s essentially a way to see how popular…
SEW Experts: Creating a Link Building System
We, as industry insiders, often lose the pulse of the real world. Sometimes, we all need to take a step back and look at…
SEW Experts: Read Any Good SEO Books Lately?
Some people are looking for the right book to learn everything there is to know about SEM. Unfortunately, it doesn’t exist. Still, there are…
Is Google Not So Portal-Like After All?
Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to worry if…
The Smartest Marketer at SES New York?
Here’s a tough question: Who’s the smartest marketer of the 8,000+ attendees at SES New York? My first nomination: Jennifer Laycock who did a…
Good to be Google, Apex Aviation and Pilot Eric Schmidt
It’s good to be Google, CEO/Pilot Eric Schmidt and Apex Aviation. Big-spending AdWords advertiser and vertical search engine Virgin Charter? Not so much. Apex…
Yahoo and the Future of Search
Because of spam, search engines had to stop trusting Webmasters to tell them about their site. Now, Yahoo is looking at new ways to…
Search Within a Search: Where’s it Leading?
While publishers get up in arms over a new feature in Google's SERPs, they should be thinking a bit more about the big picture,…
Maybe Google’s Not Becoming a Portal?
Last week at SES NY, new comScore data on universal search showed that Google was sending more traffic to its own properties than it…