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Facebook Timeline Apps Deliver Big Traffic for Pinterest, More Sites
Some of Facebook's timeline app partners are apparently giddy with the relationship so far. Since Pinterest started its open graph integration last month, the…
Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]
Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad…
4 Localization Tips for Savvy Global Businesses
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of…
Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to…
Twitter Makes HTTPS the Default Setting for Users
Twitter will use encryption by default when users sign in. Although Twitter is making HTTPS the default setting for users, you can turn it…
Google Falsely Flagged as Malware by Microsoft
The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a faulty software…
App Store Optimization
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide…
Social Media Insight from 6 Successful Brands on Google+
Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the platform into…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May and August,…
Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the social site's…