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Q&A with Darby Sieben of the Yellow Pages Group
Search engine marketers in the US tend to look West when trying to spot new SEM trends. As Frederick Jackson Turner first observed back…
Twitter Gains a Googler and Amazon’s Bezos
It’s no secret that Twitter has been struggling lately. At any given moment, the social chat platform can go down, preventing a plethora of…
Global Internet Ad Spend to Exceed $106 Billion by 2011
IDC has released new projections for global internet ad spending. This year, they expect internet advertising to reach $65.2 billion, which accounts for roughly…
Google Joins the “Internet for Everyone” Initiative
Like a politician making campaign promises, Google has announced its involvement in the launch of the “Internet for Everyone” campaign. Unlike politicians, we actually…
Yahoo’s Latest Partnership: Online and Mobile Advertising Integration with Publicis
Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. And Yahoo wasted no time sending out a press release regarding the…
Microsoft and Yahoo: Are They or Aren’t They?
Yesterday, TechCrunch reported that Microsoft and Yahoo were talking again. I was immediately skeptical. Recently, All Things Digital had called out TechCrunch as conducting…
SEW Experts: Yahoo’s Suicide Pact with Google
Who cares if Yahoo outsources its search advertising to Google? You should. In today’s Searching for Meaning column, “Yahoo’s Suicide Pact with Google,” Kevin…
SEW Experts: Uncovering Site Problems for Landing Page Optimization, Part 2
Web analytics on your Web site can help you uncover and prioritize potential site problems. In today’s By the Numbers column, “Uncovering Site Problems…
Google Launches Google Map Maker
How many maps would a mapmaker make if a mapmaker could make maps online? Google will soon have the answer. Today Google launched Google…
Combine Freshness and Links for Long-Term Results
Fresh content will help you achieve top rankings right away, and help your Web site become an "authority" site. But fresh rankings don't last,…
The Big Picture — Well-Rounded SEM for SMBs, Part 3
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of…
SpyFu Expands Search Competitive Intelligence Service to UK
SpyFu, a site that allows you to see what the competition is up to online, has announced the expansion of its search engine analytics…
Google Officially Introduces Ad Planner
Earlier today, we brought you news of Google’s new media measurement tool. The official announcement has been published on the Inside Adwords blog. The…
Search Engines are Preferred Method for Researching Products and Services
Search engines are the preferred method of researching a product they’re considering purchasing, according to data released by Opinion Research Corporation. 63% of those…
Conversion Optimizer Now Supported by Adwords Editor and API
Google’s Conversion Optimizer was released in January and was designed to streamline the AdWords bidding process. Now, Google has announced that the tool is…
Yahoo’s Urban Mapping License to Aid Geographic Targeting
Yahoo! has licensed Urban Mapping’s Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns. The agreement…
Google to Unveil Media Planning Tool
Google is planning to launch a media planning tool which will aid advertisers in targeting audiences, according to published reports. The tool will be…
Advertising Placements by Industry and Top Sponsored Links, May 2008
The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.
SEW Experts: Combine Freshness and Links for Long-Term Results
Fresh content will help you achieve top rankings right away, and help your Web site become an “authority” site. But fresh rankings don’t always…
SEW Experts: The Big Picture — Well-Rounded SEM for SMBs, Part 3
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of…