Latest stories
27,534 articles, newest first.
New Google Analytics Social Reports: Measure SMM Value, View Streams
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see…
Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy. From icky peccadilloes to obvious winners, this post shares eye-catching Facebook ads…
How to Prioritize Your PPC Analysis for Awesome Results
Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing…
Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]
This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix…
The Curious Case of Social Buttons in E-commerce
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study reveals…
Benefits vs. Features: What Makes a Better PPC Ad?
When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when…
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins…
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion…
Killer Landing Pages: 3 Examples of Landing Pages that Convert
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices,…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal…