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Yahoo and Carl Icahn Agree to Settlement
Yahoo has announced that it has forged an agreement with Carl Icahn. Here’s the details. Yahoo’s board will expand to 11 members, but only…
PPC Keyword Sets: Words to the Wise
Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack the most powerful advertising…
Is YouTube about to pass Yahoo in expanded searches?
On Friday, comScore announced that Google retained its lead in the U.S. core search market capturing 61.5 percent of the searches conducted in June…
JumpTap Adds New York Office in Growing Mobile Search Market
The mobile search world paints a slightly different picture of the distribution of search providers. Yes, we have the big guns as the dominant…
Google’s Matt Cutts on Spam, Ranking, and Your Search Future
Matt Cutts has now earned international film star status. Google Webmaster Central in Germany has created an SEO video with excellent production values –…
Legg Mason Continues Support Yahoo’s Current Board
In April, before Microsoft’s ultimatum for Yahoo to accept its bid came to pass, Legg Mason threw its support behind Yahoo. Now the investor…
Auto-tagging Adwords and URL Redirects: Please Pass the Gclid
To pass the gclid or not to pass the gclid, that is the question. At least, if you’re trying to tag your AdWords URLs…
Google Buys Russian Ad Agency for $140 Million
Google is looking to extend its global ad reach with its purchase of a Russian ad agency. Rambler Media has sold Begun advertising agency…
Microsoft’s 18% Growth Disappoints Wall Street
Google wasn’t the only one reporting second quarter revenues yesterday. Microsoft also dished, though they label the same period as their fiscal fourth quarter.…
SEO Is Not a One-Time Fix
More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can…
The Holy Grail of SEO
The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even…
Key Themes in Online Travel
SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online…
Google Earnings Top $5.37 Billion in Revenue Q2 2008
Google revenues topped $5.37 billion for the quarter ended June 30, 2008, an increase of 39 percent compared to the second quarter of 2007.…
GoDaddy’s New .Me Domains Turning Into Circus
Seems GoDaddy is having some problems with their just launched .me domains. People were applying left and right for them and obviously GoDaddy seemed…
SEO Can Be A Bear
We often take the mainstream press to task for not understanding the value of search engine marketing and search engine optimization. So it’s a…
Google On User Intent in Search Queries
In the latest installment from Google about search quality, the topic du jour is user intent. Google Fellow Amit Singhal is at the helm…
77.4% of Search Ads to Google in Q2 2008
Efficient Frontier has released search advertising market data for the second quarter of 2008, and it showed Google growing 2% over Q2 2007. For…
Yahoo’s Latest Letter to Shareholders: We’ll Sell for $33 Per Share
In a letter that is likely to believed by almost no one, Yahoo regurgitated much of the same old statements about Microsoft and Carl…
Google’s Mobile Ratings Increase Need for Online Reputation Management
Online reputation management just became much more crucial. Google has enabled reviews and ratings for businesses, restaurants, etc via mobile. Now people don’t have…
Internal Links And My High School Evolution
Understanding internal linking is made easier by comparing it to high school. Just as cool kids in school can make others cool by associating…