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Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing
Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only for pages launched on…
5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]
Facebook fans enjoy your company history, expect your Page to stay current, and may not pay much attention to your cover image, a new…
Personalized Search, Clients from Hell & How Not To Be An SEO
Linkdex recently announced last month's winners of their ongoing competition to write SEO film scripts. Here are three animations that take an irreverent look…
Twitter Automation vs. Personalization
Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top…
3 Starting Points for a Link Marketing Campaign
It can be a challenge at times to come up with new ideas for link marketing campaigns. Whether you're at a loss of where…
It’s Official: Facebook Countersues Yahoo Over 10 Patents
Facebook has made good on its vow to fight Yahoo's patent claim by filing a counter suit also alleging patent infringement. Facebook claims Yahoo…
Google Forfeiture: Government Splits $500 Million
Government agencies that took part in an investigation of Google for distributing paid search ads for Canadian pharmacies that illegally shipped drugs into the…
Yahoo Cutting 2,000 Jobs to Focus on Personalized Services
Yahoo CEO Scott Thompson, hoping to save $375 million a year and help the company become smaller and nimbler, confirms Yahoo is cutting 2,000…
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search…
Writing Better PPC Reports
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to…