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How Valid Are Your Landing Page Test Conclusions?
Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
The Japanese Search, Why Don’t We?
Should search be turning Japanese? Kevin Ryan really thinks so.
Yahoo Q2 2008 Disappoints Wall St.
Yahoo Second Quarter 2008 Financial Results • Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698…
Yang to Yahoos: One Team, One Voice
We’re not sure what the long-term implications of the Yahoo-Yang-Icahn settlement will be. In the short term, though, the agreement that ended the impending…
Expedia Chooses Baynote Social Search to Improve Site Usability
Travel search site Expedia has announced the selection of Baynote to add Social Search to complement its search results. Baynote uses what other searchers…
SEO copywriting tips from Jill Whalen of High Rankings
I went to my first Search Engine Strategies back in the spring of 2002. And one of the SEO experts speaking at that search…
80% Buy from a Store Whose Site They Previously Visited
Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been a tricky…
Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008
comScore has released the top 50 ad networks and top 50 web properties for June 2008. In ad networks, AOL’s Platform-A takes the top…
SEW Experts: Usability and SEO
How does the usability and accessibility of your website affect your SEO efforts? In today’s au Natural column, “Usability and SEO,” Mark Jackson explains…
SEW Experts: Why Links are Like Shoes
Is that incoming link a Manolo, a Jimmy Choo, or a bargain pump from Payless? In today’s small business SEM column, “Why Links are…
Why Links are Like Shoes
The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want…
Peace In Our Time: Icahn Gets Yahoo Board Offer
Seems Yahoo CEO Jerry Yang has made an end move to stop the bickering between the usurpers and his current slate of board members.…
SEW Experts: PPC Keyword Sets: Words to the Wise
When it comes to paid search, there’s no such thing as a free lunch. In today’s Profitable PPC column, “PPC Keyword Sets: Words to…
Google Mobile Search for iPhone 2x Faster, on 3G and EDGE
Whether you stood in line for hours for an iPhone 3G or are still hanging with your first gen iPhone (that’s me), you are…
AdWords Editor Update Launches Performance Statistics Download
Just over a month after releasing Adwords Editor 6.0, the team at Google AdWords has released a new update. The update launches a highly…
Gas Prices Send Consumers Online to Shop
As gas prices rise, mall traffic has been dropping. But all is not lost for retailers. Consumers are increasingly turning online to conduct their…
Conference speakers from brand name companies at SES San Jose
Last Thursday, I had a chance to spend a full day with a diverse group of search engine marketers during the Search Engine Strategies…
comScore and Nielsen Release Search Market Data for June 2008
comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen’s report shows year-over-year growth.…
Yahoo Settles with Icahn – Yang Keeps Job; Icahn to Join Board
Jerry Yang threw Carl Icahn a bone today. So Carl Icahn called the dogs off. Yahoo! Inc. (YHOO),announced today that it has agreed to…