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Smartphone Search Engine Crawlers & Mobile URLs
With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of these campaigns…
Smaller-Screen Creative: Why Smartphones & Tablets Aren’t Created Equal
Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings…
Zuckerberg’s Deal-Making Forcing Facebook IPO Delay?
A series of acquisitions, including buying Instagram and patents to defend against Yahoo, have occupied the attention of founder and CEO Mark Zuckerberg. Executives…
Andy Rubin & Eric Schmidt Take Stand in Google-Oracle Trial
As the Google-Oracle trial continues into its second week, Oracle lawyers today interrogated Google executives Andy Rubin and former CEO Eric Schmidt about emails…
Google Sheds Light on AdWords Quality Score with Comparative Indicators
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for…
Google Drive Launches – For Real!
Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying…
Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed some light…
Google’s Unnatural Links Messages: The Shot Heard ’round the SEO World?
Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this…