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Percollate: Making Sense of Social Influence Scores [Review]
Despite some rough edges, Percollate (part social media monitoring tool, part meta-search for social scores) has value for any product manager, link builder or…
Greasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to…
Keith Haring Art Exhibited in Google Doodle
What began with chalk drawings on unused advertising panels in New York City subways ended with international superstardom and a life cut prematurely short,…
Yahoo Launches Marketing Dashboard for SMBs
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard…
On Foursquare, $10 Buys Instant Verification For Your Business
Foursquare will charge businesses a fee of $10 to instantly verify their page online. In the past, restaurants, bars, and shops have had to…
17 Ways SMBs Can Survive the Google Penguin Update Effect
"Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn…
5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know
We live in a world with no shortage of tools. We’ve assembled a list of some of our in-shop favorites tools, ranging from streamlined…
Baidu Paid & Organic Search Starter Guide
How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search…
Is F-commerce a Flop? Why Retailers Aren’t Sold on Facebook
F-commerce seems on the decline among big brands, as major retailers forego selling through Facebook and redirect budget to their own e-commerce sites. Is…
How Google Uses Human Raters in Organic Search
How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results and rankings?…