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Incentives Key to Mobile Marketing Success
Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research.
Google AdWords Separates Content and Search Network Stats – FINALLY!
In the Search Engine Watch forums, user searchengineman (Does he wear a cape? I hope so!) noticed a change to his AdWords statistics. Now,…
Google Analytics Now Shows When a Visitor Uses Chrome
Want to know when the uber early adopters and drinkers of the Google kool-aid are browsing to your site? Then check your Google Analytics.…
All That Glitters Is Not Chrome
With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share…
SEW Experts: All That Glitters Is Not Chrome
With the launch of Google’s Chrome browser Tuesday, the Google machine moves into another territory. In today’s SEM Crossfire column, “All That Glitters Is…
SearchDay | Viral Link Building: Size Doesn’t Always Matter
Today's search engine marketing news and opinion: Viral Link Building: Size Doesn't Always Matter; (Google) Insights on VP Candidate Sarah Palin; and more.
Sugarrae: Google Pushed Twitter To NoFollow All Links?
While the rest of the world was distracted by the launch of Chrome, Sugarrae aka Rae Hoffman – definitely a woman who “pulls rank”…
Viral Link Building: Size Doesn’t Always Matter
Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign…
(Google) Insights on VP Candidate Sarah Palin
The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage…
As consumers cut back, marketers offer “recession specials”
Earlier this week, comScore released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S.…
Google Adds Some Cities to Georgia Maps; Still Can’t Find Abkhazia
Recently, I examined various online maps for their ability to provide data in the country of Georgia, a Caucasus state which was recently invaded…
Obama v. McCain in Online Display Ads, Video Views, and Searches
After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S.…
Ad Network interCLICK Expands to Los Angeles
Fast growing ad network interCLICK is opening an office in Los Angeles. They’ve tapped Monica Seebohm to head the office, and have made her…
Google AdWords Now Provides Geographic Performance Report
Google AdWords has added Geographic Performance reports to their Report Center. Now, you can get a better snapshot of how your AdWords campaigns are…
SEW Experts: (Google) Insights on VP Candidate Sarah Palin
The recently announced Google Insights tool provides unprecedented data on Google’s user searches and trends. In today’s building brand equity column, “(Google) Insights on…
SEW Experts: Viral Link Building: Size Doesn’t Always Matter
Despite some popularly held ideas to the contrary, viral campaigns don’t need to be massive to be successful. You can have a small campaign…
AOL’s Platform-A Launches iPhone Advertising Solution
AOL has announced that their ad-serving platform and network, Platform-A, is launching an iPhone ad optimization solution. The solution is offered through Third Screen…
SearchDay | Landing Page Optimization — Insource or Outsource?
Today's search engine marketing news and opinion: Landing Page Optimization -- Insource or Outsource?; Rehabilitating SEO; Google AdWords Releases New Editor Guide; and more.
Landing Page Optimization — Insource or Outsource?
Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should…
Rehabilitating SEO — Part 2
Time is a precious commodity, especially for search marketers. Every generation of Internet tools and technologies have to pass through time-waster adolescence. As an…