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Optimizing to Lifetime Value of Customers to Maximize SEM Performance
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will…
CIVETS: New Global Marketing Opportunities in Emerging Economies
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for the taking.…
Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8
Mozilla has accused Microsoft of failing in its commitment to give users a choice in browsers. Mozilla says Internet Explorer will be the only…
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil a three-column…
Google Commissioned Report Aims to Protect Search Engine Free Speech Rights
In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling…
4 Ways to Use Pinterest for Market Research
What’s top of mind with your customers today? Whether you’re looking to expand into a new market or gain insights about your customers, learn…
SEO & Search: 9 Tips for Managing an Ambiguous Brand
If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract…
Link Building on Partial Keyword Combinations
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for…
Take Attribution for a Test Drive Using a Secondary Profile
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution…