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SEW Experts: Launch Google Freedom Now
How much power should Google have? How much is too much? Why should you care? In today’s Searching for Meaning column, “Launch Google Freedom…
SEW Experts: Landing Page Optimization — Insource or Outsource? Part 2
Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In today’s By…
SearchDay | Making the Most of Search Engine Copywriting
Today's search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and…
Making the Most of Search Engine Copywriting
Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you…
Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response…
Google Discusses Search Evaluation Process
Google had been doing a series of posts about search quality. Today, the latest post in the series discusses how evaluation enters into the…
Social Networking Taking Market Share from Dating, Adult Entertainment Sites
Juniper Research is projecting social networking is expected to overtake dating in 2009 to become the largest revenue generating segment. Social networks are projected…
Google Makes “My Location” Circle Smaller, Larger Depending on, Er, Your Location
Google has made some adjustments to the blue “My Location” circle on the mobile version of its mapping product. If you’re in a metropolitan…
27 Million People Watched Over 3 Billion Videos Online in the U.K.
According to new data from comScore Video Metrix, more than 27.4 million U.K. Internet users (78 percent of the total U.K. Internet audience) viewed…
SEW Experts: Making the Most of Search Engine Copywriting
Whether it’s organic page titles and meta descriptions or PPC ads, it’s your job, as someone who’s seeking a conversion, to deliver what you…
SEW Experts: Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. In today’s organic search engine optimization column,…
SearchDay | Show Me the Money: Bidding for Profitability
Today's search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the Establishment; Concerns…
Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of…
Google Launching Quality Score Changes in Days
Google AdWords blog announced it will be launching the changes it told us about last month in the next few days. Still no mention…
Less is More: What Social Media and Electronics Can Teach the Establishment
Read the news and it quickly becomes obvious how complex this world is. So, it’s no wonder that what’s popular in social media and…
Concerns Over Google’s Monopolistic Actions Make Their Way to DOJ
Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm and spiked…
Omniture Launches Analytics-Driven Site Search
Web analytics provider Omniture today launched Omniture SiteSearch, a hosted site search product it picked up in its Visual Sciences acquisition, which closed in…
Sometrics Releases Social Media Advertising Management Platform
Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product aggregates both third-party networks and…
LinkedIn Launches Targeted Advertising Network
LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social network’s members.…
AOL’s ADTECH to Provide Ad-Serving Capabilities for React2Media
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network. ADTECH’s ads will be served…