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SEW Experts: Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of…
Advertising Placements by Industry and Top Sponsored Links, August 2008
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
SearchDay | Would You Endorse this Web Site?
Today's search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and…
Average Search CPC Data by Category for Q2 2008
Cost-per-click data by vertical category in search in the U.S.
SEO Reporting: Going Beyond Rankings
Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting.…
Google Invests in Low-Cost Internet Connectivity for Developing Nations
Google has announced an investment in 03b Networks, whose goal it is to get internet connectivity to developing nations. Of course, the idea is…
Yahoo is Planning Home Page Redesign
Yahoo is planning an overhaul of their homepage design, and will open up to third party developers. The design will incorporate widgets, and Yahoo…
Online Video Advertising to Peak in 2012 Predicts eMarketer Report
According to a new report from eMarketer entitled, “Video Advertising Online: Spending and Pricing,” online video advertising will peak at 78.9% in 2012 —…
Microsoft Increases Mainline Ads on Live Search from 3 to 4
AdCenter customers requested more clicks for their ads. Microsoft ran tests that found adding a fourth mainline ad (the ads that appear above the…
Google Adds “My Location” Search Feature to Windows Mobile Devices
Google has added the ability to search by a user’s location to mobile search on select Windows Mobile devices. The feature, dubbed “My Location”…
MIVA Unveils Plans for New Online Advertising Platform
MIVA has announced plans to launch a new online advertising platform. The new platform will incorporate MIVA’s existing Pay-Per-Click solution and add online advertising…
Live Search to Be Integrated with Blackberry Browser and Maps
Microsoft and Research in Motion, the company behind the Blackberry, have announced a partnership regarding the smartphones and Live Search. Microsoft’s search product will…
Would You Endorse this Web Site?
Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you…
SEW Experts: Would You Endorse this Web Site?
Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you…
SEW Experts: SEO Reporting: Going Beyond Rankings
Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting.…
Day 1 SES San Jose blog coverage!
Blogging coverage from day 1 at SES San Jose 2008 conference!
Day 4 SES San Jose blog coverage!
Blogging coverage from day 4 at SES San Jose 2008 conference!
Change How You Think About Your Life and Company
Even the smallest thing can make a big difference. Here are some very small things you can do make a difference and serve a…
SearchDay | Online Videos as Learning and Marketing Tools
Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company;…
YouTube-ery: Online Videos as Learning and Marketing Tools
YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone…