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SearchDay | PPC Bidding Strategies: Prudence vs. Aggressiveness
Today's search engine marketing news and opinion: PPC Bidding Strategies: Prudence vs. Aggressiveness; To Fear or Not to Fear: That is the Question; Where's…
Where’s The 30 Rock Search?
The real Emmy story last night came near the end, when Tina Fey arrived on the stage for last time and received the 30…
Moms See Search as Task-Oriented; Websites as Entertainment
Moms are now packing more activity into their day, according to a new data released by AOL’s Platform-A. A survey of 7,000 women found…
Online Ad Company Yodle Adds Franchise Offering
Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate offices to…
Search Engine Strategies Builds Up Programming Team
We here at Incisive Media, home of Search Engine Watch and Search Engine Strategies (SES), are pleased to announce a few promotions within our…
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros and cons…
Yahoo Redesigns SearchMonkey Template
Yahoo has redesigned the SearchMonkey template. The new design features deep links horizontally underneath the title. The reason for the change is that testing…
SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the…
Has YouTube Passed Yahoo in expanded searches?
Back on July 20, 2008, I asked: ” Is YouTube about to pass Yahoo in expanded searches?” Well, I’ve just had a chance to…
SearchDay | Could Social Media Be the Google Killer?
Today's search engine marketing news and opinion: Could Social Media Be the Google Killer?; Getting to Know Local SEO; Google Searches at 63% of…
Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media may indicate…
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are…
Axciom Unveils New Online Advertising Targeting Tool
At the OMMA Conference in New York this week, Axciom is unveiling their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the tool was…
FriendFeed Adds Duplicate Detection! And Twitter Tweaks Interface Design
Social sites FriendFeed and Twitter have (separately) updated the designs of their interfaces. You won’t notice much by going to the homepage not logged…
Google Searches at 63% of the Search Market for August 2008
comScore has released their search market data for August 2008. Google saw 63% of the 11.7 billion core searches conducted in the U.S. during…
adCenter Introduces Dynamic Text Insertion
Microsoft’s adCenter is introducing Dynamic Text Insertion into its offering. Similar to using {keyword} insertion, Dynamic Text Insertion works by using these placeholders: placeholders…
SEW Experts: Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. In today’s vertical search column, “Getting to Know…
SEW Experts: Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. In today’s SEM Crossfire column, “Could Social Media…
SearchDay | Link Marketing: What Google Can Teach You
Today's search engine marketing news and opinion: Link Marketing: What Google Can Teach You; 5 Million Users Hate the New Facebook? No Problem; Powerset's…
Link Marketing: What Google Can Teach You
Google's success story has many important lessons about link marketing. By studying how Google has successfully built their business, you can learn how to…