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Yahoo To Cut Workforce By 10%
During their third quarter financial report call today, Yahoo announced they will be cutting their employee numbers by 10 percent. Unfortunately, the employees will…
Search Advertisers: Don’t Miss the Profitable PPC Webcast
What’s the best way to set up a new PPC campaign? How should you structure your ad groups to get double-digit clickthrough rates? Where…
SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip…
Video Search: Can You Live Without It?
With YouTube climbing into the second position in terms of search engines, you can't avoid videos these days. What is your company doing to…
Implementation is the Name of the Game
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site.…
Landing Pages: Test Now or Forever Hold Your Peace
Try as Washington might, the economy is bad and there’s no way around it. Budgets are being slashed and workforces are being cut. It…
MapQuest Now Optimized for the iPhone
One of the main reasons I own an iPhone is to have access to a map when I’m out and about. The iPhone comes…
Yahoo Enables Zip Code Geotargeting
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might get fewer…
18-34 Year Old Responds to Email Marketing Over Social Network Marketing
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a…
Update: SES Chicago Speakers and Sessions
First of all, a hearty thank you to those of you who took the time to submit new and compelling session ideas. Some of…
SEW Experts: Implementation is the Name of the Game
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site.In…
SEW Experts: Video Search: Can You Live Without It?
With YouTube climbing into the second position in terms of search engines, you can’t avoid videos these days. What is your company doing to…
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which…
Social Search Site Scour Now Speedier (Say That 10 Times Fast)
Social search engine Scour is now faster. Not only that, there’s a whole host of new things that have been added. Such as: Search…
Live Search’s xRank Launches xTreme Movers
Live Search’s buzz search product, xRank, has launched a new feature. It’s called xTreme movers and it shows you what’s gaining popularity the fastest.…
Professor Lawrence Lessig to Keynote at SES Chicago
Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on Monday, Dec.…
Google Learns to Navigate Washington the Hard Way
Google is finally starting to learn that the Schoolhouse Rock song, “I’m Just a Bill,” forgot to include the part about lobbying. Google opened…
Yahoo, Zillow to Cut Jobs
Yahoo and real estate search site are both planning to cut jobs. While Yahoo has been said to have a bloated work force, Zillow’s…
SEW Experts: Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which…
SearchDay | Measuring a Text Ad’s Effectiveness
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the…