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Twitter Rebranding: Bird’s the Word, But No Words Allowed
Don't you know about the bird? The bird is the word. Really. The social network formerly known as Twitter shall, from this day forward,…
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings…
Google Plans for 3D Cities, Trekker View & Offline Maps for Android
Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D…
Global Mobile Search Ad Spend Tops $3.2 Billion in 2011
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3…
Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More
A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality…
Reverse Engineering Search Engine Algorithms is Getting Harder
Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse…
Google Ups Ad Rotation Period to 90 Days, Offers Opt Out
Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers – including an online…
Don’t Neglect Landing Page Analysis
We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is a huge…
5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for…
Facebook Adds Mobile Sponsored Stories Options
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately. The developments…