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SEO

Paid Links: A Black Hat/White Hat Discussion

Those expecting a knock-down, drag-out brawl at the “Black Hat/White Hat” session at SES Chicago may have left a bit disappointed. It looked like…

By Kevin Newcomb · 11 Dec 2008

Industry

Google Webmaster Tools Launches Message Center API

Google Webmaster Tools has launched a new Message Center API that is part of the Webmaster Tools GData API. Google uses the Message Center…

By Nathania Johnson · 11 Dec 2008

Industry

Yahoo Shareholder Wants Search Sold to Microsoft

Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares. Ivory is smart to…

By Nathania Johnson · 11 Dec 2008

SEO

Look for SEO Opportunities in these Dire Economic Times

Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the…

By Justilien Gaspard · 11 Dec 2008

Industry

Google’s Nishar Heads to LinkedIn

Dipchand “Deep” Nishar is leaving Google to join social network LinkedIn. He will become Vice President of Products for the career and professional oriented…

By Nathania Johnson · 11 Dec 2008

Industry

SEW Experts: Look for SEO Opportunities in these Dire Economic Times

Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the…

By Kevin Newcomb · 11 Dec 2008

Industry

Top ten stories from SES Chicago 2008 for Day 3

Today’s list of top ten stories from SES Chicago 2008 is just a small sample of all the news and commentary that’s coming out…

By Greg Jarboe · 10 Dec 2008

Analytics

Assembling Your Landing Page Optimization Dream Team, Part 3

We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager,…

By Tim Ash · 10 Dec 2008

Industry

Jerry Yang’s Casual Note To Employees Thrown Overboard

The outgoing CEO and co-founder of Yahoo Jerry Yang seems to be taking the new round of layoffs rather casually, if his letter to…

By Frank Watson · 10 Dec 2008

Industry

Skin Your iGoogle Page for a Good Cause

If you’re looking for an iGoogle theme with a little more meaning, then look no further than iGoogle Themes for Causes. These new themes…

By Nathania Johnson · 10 Dec 2008

Industry

A Special Message to the Ladies Attending SES Chicago: Woman to Woman

I see you at the keynotes. I see you at the sessions. I see you in the expo hall during the day. But at…

By Nathania Johnson · 10 Dec 2008

Analytics

Holiday E-Commerce Spending Up 7% Year-Over-Year Last Week

It seems as time goes by and concerns over the economy get worse, tracking the economy becomes more frequent and dare I say micro.…

By Nathania Johnson · 10 Dec 2008

Industry

SearchDay | Is it Too Late for Holiday Search Traffic?

Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste…

By Kevin Newcomb · 10 Dec 2008

Industry

SEW Experts: Assembling Your Landing Page Optimization Dream Team, Part 3

We’ve already described some key roles necessary for a successful landing page optimization program. In today’s By the Numbers column, “Assembling Your Landing Page…

By Kevin Newcomb · 10 Dec 2008

Video

YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008

The Rachel Maddow Show on MSNBC discusses some under reported “Holy Mackerel” stories each evening. Well, I’d like to share a “Holy Mackerel” story…

By Greg Jarboe · 09 Dec 2008

Industry

Top 10 stories from SES Chicago 2008 on Day 2

Things are really rolling now at SES Chicago 2008. Here are the top 10 stories from Day 2: Fighting IP Extremism with Online Video…

By Greg Jarboe · 09 Dec 2008

Industry

Google Book Search Adds Magazines

In the wake of news that Google has struck a deal with publishers for its book search, and that they’ve acquired millions of digital…

By Nathania Johnson · 09 Dec 2008

SEO

Is it Too Late for Holiday Search Traffic?

Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive…

By Mark Jackson · 09 Dec 2008

Analytics

How Low Performing Banner Ads Can Actually Increase Conversions

So you stopped your banner ad campaigns a long time ago because the click through rate sucks and the conversion rate was even worse?…

By Nathania Johnson · 09 Dec 2008

Industry

PPC & SEO — Two Great Tastes that Taste Great Together

Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when…

By Carrie Hill · 09 Dec 2008