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Google’s Legalize Love Campaign Pressures Governments on Gay Rights
Google recently launched a new campaign called Legalize Love, designed to promote LGBT rights internationally by pressuring governments to decriminalize homosexuality. Google has historically…
Google +1 Button Now Recommending Pages
An updated Google +1 button rolled out yesterday and offers social recommendations even to signed out users on mouse-over. The new functionality is a…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research,…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new…
Google Sends Oracle $4 Million Legal Bill
In a court filing, Google has asked that Oracle pay costs including printing and copy fees, compensation for expert appointments and filing fees for…
Google Denies Microsoft’s Android Botnet Report
Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected…
Google Tests New Shopping Results Placement, Tabbed Mega Sitelinks
Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that enhances mega…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what Seth Godin…
5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One)
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here is why…