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PPC

AdGooroo Report Shows Times Not So Tough for Search

The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows that first-page…

By Kevin Newcomb · 09 Dec 2008

Industry

Please Take the Search Engine Watch Readership Survey

Search Engine Watch continues to grow by adding new users every month. But we’re always looking for ways to improve the site, and would…

By Kevin Newcomb · 09 Dec 2008

Industry

News from the World of Search Outside SES

I don’t have as much time to blog about each story this week, being at SES Chicago, but I’ve been keeping an eye on…

By Nathania Johnson · 09 Dec 2008

Events

Preliminary Day 1 blog coverage of SES Chicago!

Early blog coverage of Day 1 at SES Chicago. Lots more to follow so stay tuned!

By Matt Mcgowan · 09 Dec 2008

Industry

SEW Experts: PPC & SEO — Two Great Tastes that Taste Great Together

Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. In today’s small business search engine marketing…

By Kevin Newcomb · 09 Dec 2008

Industry

SEW Experts: Is it Too Late for Holiday Search Traffic?

Holiday phrases like “Christmas” show up in Google’s universal search results, so there still may be an opportunity to show up. In today’s organic…

By Kevin Newcomb · 09 Dec 2008

Industry

Ten Top Stories from SES Chicago 2008 for Day 1

It takes a little effort to spot the ten top stories from the first day of SES Chicago 2008. That’s because some of them…

By Greg Jarboe · 08 Dec 2008

PPC

Is the Bad Economy Bringing Branding Back?

So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead – BRANDING. After all, aren’t conversions, ROI, data,…

By Nathania Johnson · 08 Dec 2008

Industry

SearchDay | Universal Search Should Be a Plus

Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding…

By Kevin Newcomb · 08 Dec 2008

Industry

Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES!)

Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on the iPhone…

By Nathania Johnson · 08 Dec 2008

Analytics

FutureNow Launches Just-In-Time Optimization Service

One of the problems with the traditional Web site optimization consultant model is that clients become overwhelmed with the recommendations and end up doing…

By Kevin Newcomb · 08 Dec 2008

Industry

Universal Search Should Be a Plus

Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As…

By William Flaiz · 08 Dec 2008

Industry

Keyword Discovery 101, Part 1

Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals…

By Ron Jones · 08 Dec 2008

Industry

SEW Experts: Universal Search Should Be a Plus

Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? In…

By Kevin Newcomb · 08 Dec 2008

Industry

SEW Experts: Keyword Discovery 101, Part 1

Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals…

By Kevin Newcomb · 08 Dec 2008

Industry

SearchDay | Could the Web be the Answer to Economic Plight?

Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a…

By Kevin Newcomb · 05 Dec 2008

Industry

Could the Web be the Answer to Economic Plight?

Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the…

By Frank Watson · 05 Dec 2008

Industry

5 Tips for Travel Search Marketing in a Down Economy

Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can…

By Elisabeth Osmeloski · 05 Dec 2008

Industry

Google Creates One Page for Webmaster Tools Settings

Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2.…

By Nathania Johnson · 05 Dec 2008

Industry

Google Friend Connect Beta Available for All Webmasters

Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But…

By Nathania Johnson · 05 Dec 2008