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Rich Riley to Head Yahoo! Europe and Canada
Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!’s Advertiser &…
Half of British and Irish Marketers Use SEO for PR Purposes
According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public…
SearchDay | PPC Landing Pages: The End of the Line — Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole…
Another (Former) Yahoo Heads to Microsoft
Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of…
PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as…
How the Wal-mart Grinch Stole Black Friday Link Love
When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed…
Why Retailers Should Be Day Trippers to SES Chicago
Okay, so I’m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search…
Alessio Signorini Tapped as Director of Search Technology at OneRiot
Social search engine OneRiot has a new Director of Search Technology and it’s Alessio Signorini, former Director of Technology at Ask.com. While at Ask.com,…
CitySquares.com to Begin National Expansion
CitySquares.com began as an online neighborhood community site for 7 neighborhoods in Boston. Over the summer, they expanded to include New England and recently…
AOL Releases Top Searches for 2008
In the ongoing end of year list season, AOL has released its top searches for 2008. Unlike Yahoo and Ask.com, AOL inexplicably only released…
Yahoo Adds Search Assist to Image Search
Yahoo has added Search Assist to their image search. If you’re not aware, Search Assist is Yahoo’s technology that brings up search suggestions when…
SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending…
High-Value Link Building is Hard Work
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these…
An Open Letter to Retailers Concerning Black Friday
When has organizing a frenzied mass of humans ever ended well in the history of mankind? The wisdom of crowds is an Internet fantasy.…
UPDATE: Jonathan Miller Seeks Funds for His VC Firm, Not Yahoo
It turns out yesterday’s news about former AOL CEO Jonathan Miller trying to gather money to buy Yahoo was false. Miller has been raising…
Cyber Monday Spending Up 15% to $846 Million
Cyber Monday sales were up 15% reaching $846 million, making it the second highest online spending day recorded, according to comScore. Earlier this week,…
Live Search Flags Questionable Sites
Microsoft’s Live Search is now flagging sites which they deem questionable in terms of malware. Users can still visit the site, but you’ll have…
Advertising to Cretins Expected To Drop in 2009
While the News Corp founder’s biographer Michael Wolff may think Rupert Murdoch’s MySpace users are “cretins”, the company’s CEO Chris DeWolfe believes profits will…
Google Makes New Ad Quality Videos
Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published two new videos on Quality…
SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now…