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SEO

Bing Webmaster Tools Lets You Disavow Backlinks

Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting an unlimited number of URLs…

By Thom Craver · 02 Jul 2012

Industry

Google Knowledge Graph Shows Outdated Search Results for Trending Topics [Study]

One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry. Further, half…

By Miranda Miller · 02 Jul 2012

Analytics

Google Analytics Finally Gets Mobile App

At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the Google Play…

By Thom Craver · 29 Jun 2012

PPC

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the…

By Mary Weinstein · 29 Jun 2012

Mobile

Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

Google Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics has introduces a plethora of new reports,…

By Thom Craver · 29 Jun 2012

SEO

9 Questions to Shape and Future-Proof Your Link Building Strategy

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine…

By Nichola Stott · 29 Jun 2012

Content

How to Bring Your Content Marketing Strategies to Life

Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating the right…

By Bob Tripathi · 29 Jun 2012

Social

Undoing SEO Damage Caused by Global Reputation Management Disasters

Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying key brand…

By Michael Bonfils · 29 Jun 2012

PPC

Innovative Retargeting Tactics

The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other…

By Justin Freid · 29 Jun 2012

Local

Bing Maps Adds Thousands of Venues

Aided by Nokia, Bing has added thousands of "Venues" to its mapping offerings to help users in North America, Europe, and Asia find and…

By The Inquirer · 29 Jun 2012