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How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good…
8 Rules of A/B Testing – The Art in Marketing Science
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it…
Obama vs. Romney: Search for Next President Reveals Astonishing Facts
We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well as the search tendencies…
Google Takes ‘Top Global Brand’ Title from Apple [Study]
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media…
Google Shutting Down Business Video, Team Apps, Listen, Company Blogs
Google intends to shut down a number of its seldom-used web applications and services. The company will phase out its Google Apps for Teams…
4 Ways to Increase Average Order Value
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you…
Amazon Passes Google as Top Destination for Shopping Research [Report]
Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first…
How to Conduct an On-Page SEO Site Audit
What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the…
Facebook Ads Improve Results for Search Campaigns
Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook advertising opens the door…
Inbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets.…