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4 Opportunities to Successfully Optimize the Full Conversion Funnel
While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it…
What’s the Story on the New Facebook Stories?
Facebook Stories is a new project that compiles a selection of user-generated stories from Facebook and publishes insights on the topic of the month.…
Fake Facebook Profiles Top 83 Million
More than 83 million Facebook accounts are fake, the social network has revealed in a new SEC filing. That represents 8.7 percent of Facebook's…
Twitter Home to Majority of 10 Million+ Monthly Global Big Brand Mentions [Report]
How well are you keeping up with and controlling the conversations about your company happening on Twitter, Facebook, Pinterest, Google+, YouTube, blogs, forum or…
Google Webmaster Tools Adds CNAME Verification & Structured Data Dashboard
Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as…
A Hands-on Approach to App Store Optimization
App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are…
Move Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the…
SEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real…
Google Hangouts Now Rolling Out in Gmail
Google is removing the video chat function from Gmail that has been available since 2008 and replacing it with a Hangouts style feature as…
Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs
As the growth of Google+ continues, more big brands are setting up accounts. Three out of four of the top 100 brands now participate.…