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Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships
Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the…
4 Ways to Fatten Up Your Affiliate Site
Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten up their…
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it…
Top 10 Web Analytics Segmentation Tips
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived…
Does Your PPC Budget Match Your Conversion Optimization Budget?
Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies,…
True PPC Ad Rotation Finally Comes to Microsoft adCenter
Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally,…
Why 7 Search Results in Google Should be Your Brand New Lucky Number
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their…
2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More
Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the
Getting Started With Semantic SEO
The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources,…
Segment AdWords Remarketing By Traffic Source
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by segmenting your…