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Research & Thought Leadership: Top 10 Content Creation Ideas
It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access.…
10 Conversion Boosters for Ecommerce Pages
Most shoppers have developed expectations in terms of ease of usability and availability of features, so you’ll need to create an exceptional experience for…
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased,…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads…
Is AdMob the Next Big Thing for Performance Marketers?
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable…
10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not…
Apple: Sorry About Our Maps, Use Google or Bing Maps Instead
Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn't good enough. Cook even went…
Bing Adds Klout As An Influencer and Vice Versa
Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. And on Bing searches, the "People Who…
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in…
Men Cost Less to Reach with Facebook Ads, Click More
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more ads, click…