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Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline…
Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update
Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the…
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language…
Inside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter…
Google Warns of State-Sponsored Cyber Attacks
Search giant Google has begun warning users that their accounts could be at risk from government-organized cyber-attacks as the firm looks to educate users…
AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just…