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5 Tips for Handling (Not Provided) Data
(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer…
Branded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some…
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a…
How to Choose a Success Metric for PPC Ad Testing
Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric. Always keep…
Gratitude and Humor Go a Long Way in Crowdfunding
Being thankful comes naturally when you’re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can be difficult…
Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data
Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web…
Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The…
F-Commerce Retailers Planning Black Friday Deals
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping…
Skype Betting On Premium Ad “Experiences” for Mobile
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of…