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4 Ways to Create a Better Website Experience for Users & Search Engines
Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the traffic you…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if you profits…
7 Tips on How to be Found in a Post-Search World
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your…
Tips for Marketing a Sales Call & Free Sample
One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their contact information?…
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique…
Link Audit Diagnosis Tips
Auditing a link profile is more than backlinks and referring domains. If you only scratch the surface, the result will be tragic. There are…
Google Submits Response to EC Antitrust Regulators
Google has submitted a response to the European Commission. Competition Commissioner Joaquín Almunia confirmed that Google submitted the documents just in time for the…
Victorious Over Google & AOL, Vringo Targets Microsoft in Search Patent Suit
The suit alleges that Microsoft infringed on two search patents owned by I/P Engine. Vringo successfully sued Google and AOL for $30 million in…
Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software…
Why Thin Content is Hurting Your Ecommerce Site & How to Fix It
Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now…