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SearchDay | Improve Your SEM in Time for the Holidays
Today's search engine marketing news and opinion: Improve Your SEM in Time for the Holidays; How to Chase the Long Tail; Yahoo! Rolls Out…
Yahoo!’s New Ad Campaign: It Really Is All About Y!ou
Today, Yahoo! unveiled their forthcoming branding campaign: Y!ou. Next Monday, the internet company will be building on their strength of having some of the…
Improve Your SEM in Time for the Holidays
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But…
How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy.…
Yahoo! Rolls Out New Web Search to All Users
Last month, Yahoo! tested a new search that featured 3 columns and updated search results. Now, they’re rolling out the new web search to…
Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length
The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length. For event tracking…
SearchDay | Will Social Media Drive a Web Without Walls?
Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and Omniture Partner…
Google Asserts That Keyword Meta Tags are NOT Used in Rankings
Over at the Google Webmaster Central blog, Matt Cutts is reminding people that Google doesn’t use keyword meta tags to rank sites for its…
Will Social Media Drive a Web Without Walls?
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help…
comScore and Omniture Partner Up for Digital Audience Measurement Service
Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically, Omniture’s Web…
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found…
FCC Chairman Pushes for Net Neutrality
Today, FCC Chairman Julius Genachowski gave a speech at The Brookings Institution outlining two new principles in his support for net neutrality, adding to…
SearchDay | Local Search Changing with the Seasons
Today's search engine marketing news and opinion: Local Search Changing with the Seasons; Click Fraud Not Dead Yet; Google Officially Launches DoubleClick Ad Exchange;…
SearchDay | Bing Ads Show Strength in Key Verticals
Today's search engine marketing news and opinion: Bing Ads Show Strength in Key Verticals; 5 Essential Skills of In-House Link Marketers; Google Acquires reCAPTCHA;…
Click Forensics Warns About New Botnet
Click Forensics has noticed a new spike in click fraud traffic coming from they’ve dubbed the “Bahama botnet.” The codename came about because the…
Google Adds Books to Search Options Panel
Earlier this year, Google introduced the Search Options panel to its main search. The options allow search results to be filtered by things like…
Google Says Apple Indeed Rejected Their Voice and Latitude Applications
In the ongoing saga that is why Google Voice doesn’t have an app in the iTunes app store, Google’s perspective has been published publicly…
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party…
Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for…
Google Officially Launches DoubleClick Ad Exchange
A week ago, ClickZ’s Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. That news is now official.…