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Forecasting SEM Activity
Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20…
Followers of Top 100 Brands on Google+ Grow 9,400%
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for…
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will…
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a…
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel…
How to Make Video a Successful Part of Your Content Marketing Strategy
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing…
NASA Google+ Hangout Features Astronauts on International Space Station
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will be the…
Twitter Brings Older Tweets to Redesigned Search Results
Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the past week.…
Google Pays Apple About $1 Billion to Remain Default Search Engine
Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in…