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Eric Schmidt to Sell Google Stock Worth $2.5 Billion
In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of Google stock…
Win Earned, Owned and Even ‘Paid’ Links With Content
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid…
Thinking About a New Site? How to Set Killer (and Realistic) Goals
A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first…
What the Brazil Butt Lift Can Teach Us About Personas
Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want…
‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance…
10 Common Link Building Problems
For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive…
Digital Disruption is Affecting Search Marketing: Are You Ready?
Whether it’s QR codes or innovative apps, digital disruption is here – and it’s already transforming traditional search marketing. It's a great opportunity for…
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know
Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects…
The 7 Deadly Sins of PPC Ad Optimization
Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up…
Online Newsrooms Grow Up, Go Social, Get Optimized
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise…