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SearchDay | Getting the Most Out of Your SEM Agency
Today's search engine marketing news and opinion: Getting the Most Out of Your SEM Agency; How Keywords Help Determine Site Architecture; IAB Report: Internet…
How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links.
Ask.com’s New Deals Feature Highlights Bargains in a Tough Economy
The recession has people using coupons more than ever. SEW readers know that because we cover data on increased coupon usage. Now, there’s another…
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in the first…
SearchDay | Is Google a Social Media Company?
Today's search engine marketing news and opinion: Is Google a Social Media Company?; International SEO 101; FTC Sets New Guidelines for Blogger Endorsements; and…
FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing
The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. If a blogger is paid to do a…
eMarketer Report Says Keep Video Ads Short and Relevant
David Hallerman, eMarketer senior analyst, has just written new report entitled, “Marketing to the Online Video Audience.” Although online video viewership has never been…
Wolfram Alpha to Host ‘Homework Day’ on October 21
Wolfram Alpha is reaching out to educators, students and parents to attend their first “Homework Day” on October 21, 2009. The day will feature…
AdSense Now Available for Full HTML Mobile Sites
Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer…
Steve Ballmer Says Microsoft Search Acquisitions Unlikely
Steve Ballmer, after addressing Britain’s CBI business lobby organization, said that search acquisitions were unlikely to be part of the strategy to knock Google…
Is Google a Social Media Company?
In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future…
Go to SES Berlin or SES Chicago for “Four Keynote Themes”
During the past three weeks, I’ve given you three great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For…
SearchDay | Mobile Search Discovers a New Path
Today's search engine marketing news and opinion: Mobile Search Discovers a New Path; There Are No Search Rock Stars; New Filters Added to Google…
Google View Thru Tracking: Has Big Brother Been Watching
Google announced they are making view-through conversion tracking for banners on the Content Network last Wednesday. So if someone sees your banner on a…
Social Media Press Release Blown Away in Hail of Bullets
This week, I saw an optimized press release blown away by Google News because it was mistaken for a social media press release. It…
Display Ads Experiencing Sharp Decline in Clicks, comScore Finds
In 2007, comScore, Starcom USA and Tacoda conducted a study on display advertising clicks. This past March, they updated the data and have recently…
Niche Search News: New Site for Car Search Space, iPhone App Search Sites Partner Up
Here’s a little vertical search news for your Friday afternoon. A new vehicle search site has entered the field. CarLocate.com. It features the typical…
Google Updates Website Verification Methods in Webmaster Tools
The Google Webmaster Central team has made some changes to a couple of the website verification methods in Webmaster Tools. Here’s what you need…
AdSense Gets YouTube Promoted Videos and View-Through Conversion Reporting
There are a couple of Google AdSense updates you’ll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video…