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Global Social Media Trends in 2013
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing growth in…
4 Tips to Create a Viral Video
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative,…
Google Ads Coming to Yahoo Sites
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal…
Google Not Responsible for Content of Paid Search Ads, Australian Court Rules
Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that…
Yandex Just Passed Bing to Become 4th Largest Global Search Engine
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report.…
Building an Effective Link Profile
Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site…
5 Reasons Why People Hate International Search Marketing
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color…
3 Social Lessons for Brands From the Super Bowl Blackout
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t…
Why Pixels Matter & 3 Things You Should Watch For
Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code…
Google Goes Shopping, Buys Channel Intelligence for $125 Million
Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. Channel…